Create Your Own Ezine Traffic Machine
By Terry Dean
How would you like to reach
a couple of million people with your products and services...for FREE?
That is exactly what occurs
when you start writing articles and submitting them to hundreds of ezines.
Currently there are tens of thousands of ezine publishers online and almost
all of them have one thing in common. They are all looking for good content
to publish in their newsletter.
If you have good content (not
a sales letter cloaked as an article), then you can be their savior. You
can give them exactly what they need. Then, they will give you what you
need in exchange. They will give you exposure for your business.
Every article comes with a
resource box attached at the end of it. While your article should not
be an effort to promote your business, your 4 to 6 line resource box should
be an outright ad for you and your business. You are free to advertise
your web site, your products, your services, or any affiliate program
that you are a member of.
You may say to me that you
are not a writer. Well, that just doesn’tmatter. What do you know
about your industry? I am sure there is something you know. The writing
style online is not that of English professors. The best explanation of
what is popular in the online world would be to define it as a "down
home" style of writing.
Since the technology we are
all using seems so impersonal, your readers are seeking someone who is
real. You can write in a conversational tone. Below is a quick step-by
step system to writing your first article.
1. Decide on a topic.
You want to choose a hot online
topic. What are people talking about on the news, in discussion boards,
and in ezines that you are receiving. Look at the articles from some of
the magazines in your industry to gauge where people’s interest is
at. You want to make sure that your article is covering a subject people
are excited about.
2. Create a Title.
The title will make or break
your article. A title for an article is just as important as a headline
for an ad. If your title doesn’t grab people’s attention they
will never read the rest of the article. If they don’t read the article,
they won’t see your resource box. Write a minimum of 10 - 20 titles
and then let your family or friends pick the most interesting one to use
in your article.
3. Write 3 - 5 Major Points.
The key to making your writing
easy is dividing up the content. Through creating these main points you
can also establish a flow to the article. Using a step-by-step system
will also help you stay organized in your mind .
4. Decide on the number
of words...probably around 500 for ezine articles.
Most ezines publish shorter
articles than what you see in magazines. The best number to plan for is
to create articles that are around 500 words in length although some ezines
may ask for a little bit longer of articles.
5. Divide up the number
of words and create each section individually.
If you have 5 points, each
one only gets 100 words. Once you add on a short introduction and a short
conclusion, then you are at about 80 - 90 words per section. If you have
3 points, then each section will have around 150 words plus an introduction
and conclusion. It is easier to get started when you think of it like
this. You don’t have to write 500 words. You need to write 150 words.
6. Create Your Resource
Box.
Give your contact info such
as your name, email address, and web site. Then, give one or two benefit
phrases, headlines you could say, along with web site links. You will
receive your absolute best results if the benefit phrases coincide with
the article you have just written.
7. Edit it.
Take a step back after you
have written and prepared your article. Sleep on it. Come back to your
article the next day and edit it. Rephrase sections that you can make
better. Do a spellcheck. It is amazing what a short rest will do for the
creative process.
8. Email it to ezine publishers
with a short cover letter.
Find a large section of ezine
publishers with their name and contact emails. Send it to them with a
short personalized cover paragraph at the top. Personalization is a major
key since most ezine publishers receive hundreds of these emails every
day. You need to make your emails stand out of the crowd...
To find ezine publisher addresses,
use databases such as: http://www.homeincome.com/search-it/ezine/
Also, pick up the names and
email addresses of any publishers you currently receive mail from.
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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