5
Internet Myths Still Floating Around
By Terry Dean
You would think that some of
the old Internet myths would just die off with the growth of Internet
commerce, but some of them just won't die. Even though you can't ignore
the growth of online commerce, businesses still believe some of the exact
same myths that were started years ago.
Let's put an end to some of
them here and now...
Myth #1: No one is making
money online.
This myth has been around as
long as the Internet as existed. The truth is that a lot of companies
are earning incredible profits online. Some of them even become extremely
profitable within 6 months of being online.
An independent study has reported
that 30% of Internet businesses are currently earning money. This is an
extremely large number considering the fact that the Internet as a whole
is still in it's infancy. Wait to see what kind of results are going to
be produced in the coming years and decades of e-commerce.
Myth #2: If you build it,
they will come.
This is opposite of the first
myth. You have one side who believes no one can make money online while
the other side believes all you have to do is a set up a web site and
rack in the dough. This concept may have been a good basis for a movie,
but it is completely inadequate for Internet marketing.
If you just sling together
any old site and put it up on the web, you are going to quickly turn into
one of the people who believe the first myth about the Internet. Marketing
online is no different than any other type of marketing in this area.
You have to plan your business, design good marketing materials, build
relationships with customers, and learn how to sell more to your existing
customers.
If you build a well designed,
well thought out site and promote it, they will come. If you just build
it, it will just sit there.
Myth #3: You need fancy
graphics to catch your customer's interest.
Fancy graphics are not essential
for online sales. If your graphics are so detailed that they take too
long to load, they will even cost you sales. Most people are still connected
to their Internet using basic modems and graphic intensive sites often
take too long to load for most people's attention span.
This is not to say that you
can just use cheap graphics. Use quality well designed graphics on your
site, but keep them to a minimum. The key to online sales is showing your
customers the benefits of your product or service. It is not in just having
a gorgeous web site with dozens of pictures.
Myth #4: Internet consumers
are so sophisticated that ad copy doesn't matter anymore.
Yes, Internet consumers do
see through the hype that many people try to push off as ad copywriting.
This does not mean that you can just put together string of words and
a couple of pictures and hope people buy from you. If you want to have
customers constantly purchasing products and services from you, you have
to write ad copy which shows them the BENEFITS of your product or service.
The key to ad writing is to
show your benefits, not just your features. You can't just tell people
a bit about your product. You need to let them know exactly what it will
do for them. You need to help them get as exited about your product or
service as you are. Ad copy does make a difference online.
If you don't currently have
a headline on your web site, get one immediately. Ninety-five percent
of web sites you visit won't have one, but yours can. Then, list multiple
benefits your visitors will receive for staying at your site. If you don't
let them know what they will get out of your site immediately, then they
will leave your site as quick as they entered.
Myth #5: You can find anything
and everything online for Free.
A lot of people think that
they can get everything they need in their business for free online. This
just isn't the case. The old saying,"You get what you pay for"
does apply to the Internet as well.
For example, free web hosts
will end up costing you money in the long run. People don't look at sites
that are hosted for free in the same light they do ones which have their
own domain name. Whether it is true or not, free web hosts don't give
the same sense of stability to the consumer that your own domain name
would. Plus, you will often experience a host of other problems.
This concept will apply itself
to many other areas as well. Many software programs out there will help
you automate your online business, but they do cost money. Many information
products will help you build a better business, but they do cost money.
Always look at everything you do online with this purpose in mind. Will
the product, service, ad, web hosting, etc. cost you or make you money
in the long run?
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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