UpSide Down Marketing
By Terry Dean
The normal business process
is to have a product, start looking for prospects, and make the sale.
Guess What? Normal businesses also don't work very well!
Let's turn business upside
down!
If you would really love to
have a radical change in your business, you are going to have to make
some radical changes in your methods.
One definition of insanity
that I feel is especially appropriate for business owners to understand
is, "Doing the same thing over and over and expecting to receive
different results."
If you continue to run your
business in a "normal" way, you will always be limited to "normal"
results.
If you want to have "exceptional"
results in your business, you are going to have to put "exceptional"
methods to work for you.
If you are like 99% of internet
marketers I know, I will venture to bet that you have a web site &
product and that your biggest problem is building the traffic to your
site. I will also bet you aren't making very many sales!
What happens if we turn this
process upside down?
What happens if we choose to
find the prospects first...build a relationship with them...and then find
a product that they Dream about?
Everybody online appears to
have a product. How many of them have an audience?
It is kind of funny...I always
have people emailing me that they have an awesome product they want to
sell to the world. They just can't get anyone to visit their site.
I rarely ever have anyone saying,
"I have too much traffic and I just don't know what to sell."
When they do email. I can guarantee you that those people are the easiest
people in the world to help.
If you have the traffic, all
you have to do is ask them what they want. Then, find it for them.
If you have a product, we have
to figure out a way to get traffic to your site, set up the sales process,
and start making sales.
I am not saying this isn't
possible. We do it all the time. What I am saying is that it is the wrong
way to do business on the net.
Let's turn it upside down.
Instead of starting out with
a product, let's start out by figuring out what it is that you are passionate
about. What is it that is exciting in your life and that you have experience
and skills in?
What is it that gets your fire
burning? Way too many people have decided to just follow the pack instead
of being creative and coming up with their own ideas.
Since the rest of the pack
seems to be slowly moving away into oblivion (Over 95% of internet sites
are losing money), shouldn't you make a change of direction?
Once we figure out what it
is that you love, let's decide where you can find other people just like
you.
Use the internet networking
tools at your disposal...
Go to http://www.forumone.com
to do keyword searches of forums you can visit on this activity.
Go to http://www.dejanews.com
to do the same for newsgroups.
Visit http://www.liszt.com
to find all the mailing lists which deal with this topic.
Start visiting and subscribing
to everything that has to do with your topic. Start participating in the
discussions which go on at these sites.
Find out what people are talking
about the most in your subject. Which element is the most popular? What
is it that everyone is looking for online? If you don't find out by visiting
these groups, start asking some questions.
Spend some time at these sites...Start
visiting web sites which come up in the discussions. Make a list of things
which each web site has - and what it doesn't have.
Once you know what it is people
are looking for (from your participating in the discussion groups) and
have found out what it is that is lacking in most of the sites...You now
know how to get started. You can start building your business on Your
USP (Unique Selling Position).
Design a web site, or even
better, hire a professional to do it for you. Make sure that every part
of it though deals with your chosen theme.
Note: I am very wary of giving
specific examples in this article, because every time I do I get dozens
of people emailing me that they are going to do exactly what I wrote about.
Instead of following the theme of my article though, they all just want
to set up the business I gave an example of.
In this article, we are discussing
the strategy itself, not any specific business or industry. If you take
time to start following what I am telling you here, every part of it will
become clearer as each step is taken.
Start having automated traffic
tools such as free information, your own discussion group or a specialized
postcard site that deals with your theme.
Build up a community atmosphere
and then invite visitors from all the groups you have been participating
in on a daily basis. Instead of trying to sell them something, just invite
them for the solutions which you have for free at your site.
Get the discussion group going
on your site by picking a "Hot" element of discussion that you
keep seeing come up on the other boards. Have a specialized discussion
group instead of just a general one if you want to achieve high traffic
from it.
Start up an Opt-In list where
you will send out updates and free information on a daily, weekly, or
monthly basis.
At this point in time, you
want to focus on building up a close relationship with your visitors.
You have not even chosen a product to have on your site yet. You are just
building relationships and loyal visitors.
After you have started building
up this group, you can actually ask them what it is that they want. Then,
find it for them.
Either have it developed yourself
or find someone who has it already. Then, do a Joint Venture with the
product owner and endorse the product to your list and your visitors.
Let them know how you sought
out and found the best _______ on the market for them and how you negotiated
the best deal possible (10% off, A Free Bonus, etc.).
Note: This has to be real.
You really do have to do your homework and find them the best _________.
You really do have to negotiate and try to get the best deal possible
for them. Don't let an ounce of deception come into play in any part of
the process.
Watch your responses and sales
skyrocket. What might have been a 1% sales response for the original company
now becomes a 10% response from your entire list of friends.
Once you have the traffic and
the list, It isn't hard at allto find the products. They will constantly
be knocking at your door.
Would you rather be the person
sitting back with his choice of people to work with or do you want to
continue to be someone with a product looking for a customer.
The average web site may not
operate this way, but do you want the results of the average web site?
Turn it upside down!
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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