How to Quickly and Easily Create Your Own Information Products for Fun
and Profit
By Terry Dean
To take maximum profits away
from the table in your own internet business, you must be the prime source
of a hot product or service. What I am going to present to you today is
one easy step-by-step system to create your own product that is 100% easier
than writing a book or creating a report.
Information Products are the
ideal business to start if you are looking for an online business...They
are easy to produce, simple to ship, and can enjoy high markups because
people are not paying for the physical form the product is delivered in.
They are paying for the valuable information contained within.
Although most people only see
reports and books when we speak of information products, I want you to
see just how versatile this market can be. You could produce software,
videos, audios, newsletters, secret sites, and more. The only limitations
in this
business are the ones you create yourself.
You may say to me, "But
Terry, I just don't know how to do anything that people want!" Well,
I have a solution for that problem. If you have found a market that wants
a product of a certain nature, contact an expert and do an interview with
them...then sell that tape! (Most experts will do the tape with you right
over the phone for just the cost of consulting - Usually $100 - $1000).
If you do have knowledge that
people want (Which I highly expect is true even if you won't admit it
to me)...then you can do your own audio tape course.
Below I am going to give you
a quick 6 step system for creating your own tapes...and then we will do
a short overview on how to contact an expert and get them to do a tape
with you.
Step 1 - Make a list of
your hobbies, interests, and problems which you can solve.
Do people come to you often
and ask for your advice on certain things? If so...there is a product
idea! Design a product that solves their problems. Find a Problem or a
Desire people have that you have overcome, and then the system you followed
is the basis for your product.
Do you train dogs? There's
a product.
Do You Build Model Airplanes?
There's a product.
Do You Save Money through Auctions?
There's a product.
Did you figure out how to set
up a web site? There's a product.
Do you Get Top 10 Rankings
on Search Engines? There's a product.
Do you write killer sales letters?
There's a product.
Product ideas are all around
you...There are probably at least half a dozen products inside you waiting
for the chance to come out!
Step 2 - Research Your Targeted
Market to Find Out What they are Interested in.
If you plan to sell your product
online, make sure there is a market for it first before you ever create
the product. Visit forums and newsgroups using http://www.forumone.com
and http://www.dejanews.com
and do some research. Prepare a short Questionnaire and give something
away free to people who answer it for you.
Corporations spend millions
of dollars a year in research...but as a small home business you can do
your research for free online through contacting and networking through
newsgroups, forums, and mailing lists.
Step 3 - Purchase the necessary
equipment.
You don't have to go to a studio
to record your tape unless you have an unlimited budget. If you can afford
a studio, it will produce a little better tape, but for most people starting
out that is just another undue expense.
Go down to your local Radio
Shack and purchase high quality audio tapes and a dynamic microphone.
A good one will probably cost you between $40 and $100...Ask one of the
sales representatives to recommend a good one. If you need an adapter
for your tape recorder, get one of those as well.
If you don't own a double cassette
deck, you will probably want to get one of those...Why? You can also dub
your first couple of tape sales right there in your home and wait to send
it out to a duplicator until you know for sure it is a real hot seller.
Notice that you don't need
expensive equipment to get started in this business...although you may
upgrade later as you go on.
Step 4 - Make An Outline.
When you did your research
in step 2, what were your potential customers interested in most? Now,
create a product that gives a step-by-step training on how to overcome
that problem or achieve that objective.
Rack your brain and come up
with steps that will take your customers to their desired solution. You
have to make it simple. This is probably the most difficult part of your
product...You have to boil down all of your research, your experience,
and come up with a simple system people can follow to achieve their objective.
Step 5 - Record your tapes.
Now, shut off the phones...and
set-up your little recording studio. Make a time on your schedule to do
your tape or your series and stick to it...because you will probably want
to procrastinate the process into oblivion.
Sit down and record under 60
minutes for the tape (Note most tapes actually have 62 - 64 minutes on
them). You have to be careful to stop way before the end of the tape so
that there is room to record an intro or a "Please turn the tape
over" message.
Step 6 - Start Marketing
today.
How much is your tape worth?
You can sell an individual audio tape for $9.95 - $29.95 depending on
the subject OR you can produce a series of tapes...I have seen these sell
for as much as $495 if they were on the right topic. You really have to
test your price.
Any secretarial service can
transcribe your tapes for you if you want to produce a higher priced product
out of them. You do a little bit of editing to them, combine your new
manual to the tapes, and you have a higher valued product to sell.
How to Get an Expert to
Do the Work For You!
If you just can't come up with
an idea of a decent product for yourself, find an expert to do one for
you...
You would still have to do
Step One, Two, and Three yourself coming up with the product idea, researching,
and purchasing the equipment. Note that when you purchase the equipment
for this you may need to buy a microphone which hooks into your telephone
(Ask the friendly sales people at Radio Shack and they will have just
what you need).
Then, contact the right experts
for the mission. Find people who are experts in the areas you want to
present to your customers and send them a letter telling them exactly
what you want to do...Most experts will agree to this if you approach
them correctly.
Show them the benefits they
get out of this...
- You are doing the market
research to find a hot product.
- You are paying them their
regular consulting rate for the tape.
- You will prepare the questions
for them to answer and give them ahead of time unless they already have
something ready.
- You will give them Full
Reprint rights to the tape so both you and them can sell it.
- They will be able to present
other products and services they have for sale on the backend of the
tape.
It is definitely a Win-Win
situation. They get all of those benefits and you have a new product to
sell in your business.
Not the Only Way - But It
is a Good Start for You
This is not the only way to
create information products by any means, but it is enough to get you
started. Are you going to make some mistakes...YES....but you will have
started in the right direction. If you follow this process, you will have
your own hot product to sell online for years to come. All you have left
to do is write the ad...but that is a subject for another day.
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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