Why Digital Publishing Is the Ultimate Internet Business
By Terry Dean
Opportunities abound on the
Internet, but one opportunity stands head-and-shoulders above all of the
rest for home based entrepreneurs. That opportunity is in digital publishing.
I have done or consulted with
many different types of businesses, including: CD sales, web hosting,
web services, search engine promotion, pet products, content sites, network
marketing companies, etc. Throughout the various companies I have dealt
with, the one business I love the most is digital publishing.
Think about it. When you are
publishing information products, you have:
- Low Entry Costs
- Very Little Overhead
- High Margins
- An Automatic Business
You may say that those things
are true of all Internet businesses, but they are not. If you run a web
hosting company, the entry costs are high and you have a high overhead.
You need to have your own dedicated server at minimum which can run in
the thousands.
Your margins are usually very
tight as web hosting is a verycompetitive arena. Then, you come to if
the business is automatic or not. It definitely is not automatic. You
have to provide continuous support to your customers and they really expect
you to be working 24 hours or day...or to have staff that does!
Many other Internet businesses
will show the exact same pattern. If you provide any type of service for
example, you can only make money when you are actually working. When you
take time off, your income does as well.
You may then respond, "Well
I'll just join an affiliate program and promote them!" What you don't
realize and most affiliate program owners won't tell you is that the incomes
from affiliate programs are very tiny for those members who don't at least
have the first form of digital publishing in place...their own opt-in
ezine.
That's right. It is next to
impossible to earn a really good check from affiliate programs unless
you run your own opt-in ezine, which is a form of digital publishing.
People have no reason to trust your recommendations of affiliate programs
until you have earned their trust through publishing a quality ezine.
Starting an ezine (online magazine)
is extremely low cost and will get you started in your own publishing
business. Unlike publishing an offline newsletter which involves you dealing
with printers, postal rates, and other types of expenses, your ezine will
only cost you one low yearly fee ($100 to $400 depending on how you publish).
So, it has a very low entry
cost, very little overhead, and is mostly automatic (as the software does
the subscribing and removes for you). The margins are terrific. If you
are selling ad space for $10 per ad and have 10 ads per issue, you make
$100 from ads.
If you promote one affiliate
program in each issue, you could earn $200 (this is from a small list
of 1,000 or so subscribers). That would total $300 for each issue with
no expenses in sending it out and no ad costs on your part. Once you get
into the tens of thousands of subscribers like many ezines have, those
numbers become much larger and much more profitable.
This is the reason you see
so many ezines being published out there now. With a low cost of entry
and high potential profits, everyone wants to get in on the act. This
just means that your ezine needs to be of a higher quality than the "norm"
being published.
Write your own articles or
select articles to be published which haven't been published everywhere
else. Add in a little of your own personal flavor to the issues. Sure,
some people might not like your personality showing through, but the average
reader will feel much closer to you...and more likely to buy from you.
Ezines which don't have a personality
to them quickly perish in the heat of competition. Customers like to see
real people. So instead of being big Mr. Publisher, be a real person with
real opinions. Don't worry about being seen as too biased as you are supposed
to be biased. You're human!
Then, once you feel comfortable
publishing an ezine, it is time to move onto the next step in your digital
publishing career. Create your own electronic book.
Digital publishing of your
products has additional advantages to information publishing in general.
First of all, you have no publishing cost except for the software to create
your manual in the first place. Adobe Acrobat costs $200 and can make
a digital product which can be used on both IBM and Macintosh platforms.
Compare that to print publishing which will cost you a minimum of $2,000
for your book.
Digital products have no fulfillment
costs and no shipping costs. Don't overlook the cost of shipping in your
business, as we have paid as much as $150 shipping a training course to
an International customer. Just think what you would lose on that including
shipping and product costs if the order came back as credit card fraud.
Digital products have a final
benefit that in my opinion outweighs all others. They can be set to 100%
auto-pilot. You can have the product sales done by secure order form,
processed in real-time online, and the product instantly delivered to
yourcustomers with ZERO involvement on your part.
You could have several products
all selling from different sites all being automatically processed without
you having to spend any time with them whatsoever. The money would keep
coming in while you work on new projects, go on vacation, or spend time
with your family. This is the real dream business.
Yes, you do have to spend a
lot of time creating that hot product to sell and setting up the automatic
systems, but the money will just keep coming in once they are up.
Take this as the voice of experience.
Automating your entire business is one of the most important things you
can do. Otherwise, you will eventually find that the "Success"
of your business is to the detriment of everything else...taking up all
of your time (even if you hire employees to do the work you will spend
your time managing the employees).
When you are first starting
out, selling services seems like a good idea...until you start having
a lot of business and bringing in a lot of money. Then, that good idea
quickly turns into an overload of work.
So...In the End...My Recommended
Opinion for Creating The Perfect Internet Business You Can Run From Home
With the Minimum of Hassles Is:
Step One: Pick a Market and
Subject You Enjoy and Love.
Step Two: Create Your Own Ezine.
Step Three: Build a Large Subscriber List and Start Profiting.
Step Four: Create Your Own Electronic Book
Step Five: Automate the Entire Process and Do it again.
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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