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7 Unique Ways to Make CONSISTENT Profits from Your Ezine
© 2000 Harmony Major
Ezine publishers today throw any old thing in their publication
to make it attractive for readers. In doing so, they often forget
why they started their ezine in the first place -- to make a
profit. Use these 7 unique techniques to secure a CONSISTENT
profit from YOUR ezine, and leave those other confused publishers
in the dust:
- Remember your goal with EVERY new change made to the ezine.
With EVERY change or new addition to your ezine, you MUST keep
your focus in mind. That focus? To make a profit. I've made
this mistake very, VERY often in the past with my own ezines.
In the excitement of adding new sections, I'd often forget to
ask myself, "How will adding this new section help ME?"
Ultimately, changing your ezine's format should offer YOU one
or more of the benefits below in order to justify that change.
- Increased credibility. For example, you could introduce an
'Ask the Expert' column in which readers could have questions
answered (by you) on a regular basis, thus establishing you as
an expert in your field. This will happen gradually, and your
'expert status' will come faster if you're sure to always give
comprehensive, professional, and thorough answers to questions
posed by your readers.
- Enhanced understanding of your target market. For example, a
poll can easly accomplish this. Polling your readers on issues
relevant to your niche focus will give you first-hand insight
on their likes, dislikes, wants, and needs. What a sneaky way
to get the scoop on issues relevant to your target market!
- Increased profit. For example, you can feature a links section
in your ezine that features resources targeted to your niche.
But that's not all. Let's say you also publish a paid Web
magazine on several closely related topics targeted to your
niche. You could then constantly update your links section
with those links!
So, if the focus of your ezine and paid newsletter are both
website promotion, you could extract a set of more specific
resources (i.e. search engine positioning) from your paid
newsletter, and turn those into a feature of your free ezine.
At the bottom of that column in each issue, you'd let readers
know that the info came from your paid newsletter, and include
a link to ordering info for the product.
Voila -- instant sales!
- Repeat visitors to your website. Using the 'links section'
example above, you could also feature links to your main
website. You can't have this section filled ONLY with your
own resources, of course, unless you have a massive website.
But, at the END (or beginning) of this links section, you
could feature the five most popular pages at your site to
remind past visitors, and encourage new visitors, to visit.
- A constant, highly-responsive promotional tool -- your own
ezine! Don't be afraid to use your newsletter to promote your
products. In addition to regularly providing your readers with
useful content, you should also use your ezine as a means of
promoting YOUR goods.
But, this doesn't mean bombarding your readers with 'special'
mailings twice a day. It's okay to send out occasional offers
to your opt-in subscriber list. After all -- they signed up to
recieve your ezine, and your special mailings ARE a part of
that ezine. Also, along with the occasional solo mailing, you
should also use 'left over' classified or sponsor ad space to
promote your own products. Every once in awhile, reserve a top
sponsor ad slot for YOU! You'll be amazed at the response.
- A targeted list of pre-qualified buyers. What? Your readers
aren't pre-qualified as your target market?? Well that was
silly -- what'd you do THAT for? ;-)
Every subscriber to your ezine is automatically pre-qualified
as a prospective customer, as long as your ezine is closely
related to your niche market. So ...
Don't cry over unsubscribe requests -- cherish them! No, I'm
not crazy. (Not very, anyway...) Just hear me out. Why do YOU
unsubscribe to ezines? Most likely, it's because they don't
fit your needs any more, or you fell out of love with the
publisher's writing. In either case, losing this subscriber
would be GOOD for you. Here's why...
They wouldn't have become a customer any way.
If your ezine isn't fitting their needs, (and your product
fills the same needs as your niche-focused ezine), that
subscriber is no longer pre-qualified as a potential buyer. If
they don't like your writing and you created a product that
involvee YOU writing for it, they won't like that product!
Do you see how that makes sense?
Remember -- your main goal is to make a profit from your ezine.
Don't dilute your focus and hinder your success by forgetting
that goal, or you'll be sorry you did! It takes a lot longer to
fix up an ezine "gone bad" than it does to simply stay on target
with a successful, targeted, goal-oriented publication.
ABOUT THE AUTHOR
Harmony Major is the author of Yahoo! Secrets, where she reveals
how YOU can drive HUNDREDS more visitors to your site each day,
by getting a #1 listing on Yahoo. Don't just settle for "getting
listed." Use her instantly-effective tactics to boost your site
traffic with a TOP Yahoo listing! Visit: http://YahooSecrets.com
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