One...Two...Three...Profit
By Terry Dean
Most people are overwhelmed
when they first start marketing online. There are so many things to learn
and so many different gurus teaching different techniques that it is almost
impossible to figure out what to do.
You may just want to throw
up your hands in total frustration and quit!
It doesn't have to be like
this. Yes, there are a lot of things to learn. There are hundreds of techniques
and strategies which work to build an online business.
You don't have to know all
of them to get started. If you wait till you have everything all lined
up to get started, then you will never get moving in the first place.
I have been doing this for
4 years now and still learn new techniques every month. Another one of
my tests will out pull the first one. A different design makes more sales
than the one before it.
If anybody has made mistakes
in this business, it is I. You have to keep a constant learning attitude
on the Internet because it is moving and changing at the speed of light.
You have to get started though.
So, I am going to give you my simple three step profit system to getting
started quickly and easily.
This system will work for any
product or service. It will work for any type of Internet business.
It is also the number one best
strategy for any member of an affiliate program.
It is easier to earn money
with your own product or service, but if you follow this system religiously
you can earn money in virtually any honest affiliate program.
Step One: Create An Automated
Email Follow-Up System
Ninety-nine percent of visitors
will not buy from your web site on their first visit. They won't even
do it on their second visit or contact. To sell the maximum number of
prospects, you must contact them over and over again.
The only way to do this is
to get them to opt-in to an email list as soon as possible in the contact
sequence (opt-in simply means that they ask for you to email them on a
certain topic).
Create a series of free reports
or an online email course if you would like to call it that on your subject.
Don't just set up a serious of sales letters. That doesn't work as effectively
anymore.
Give them good valuable information
on the subject. If you do self defense training, do a whole series of
articles on simple techniques or how to avoid confrontations alltogether.
If you setup merchant accounts,
do the series on how to avoid charge backs. If you sell search engine
services, do the series on how to get a top 20 position on the search
engines.
Create a series of 7 to 10
simple letters or articles. Also, remember to include several sales letters
throughout the series of letters. For example, if you do 7 training letters,
have 3 sales letters for your product (although they don't have to be
separate letters).
There has to be this fine mixture
of good information along with ad copy for the best results. Too much
ad copy and you lose your credibility. Not enough ad copy and you lose
the sale.
Step Two: Generate Leads
For Your System
Once you have your email system
in place, you have to get traffic to it. The quickest and easiest way
to consistently generate leads for your system is to place sponsor ads
and solo ads in ezines.
Classified ads are beginning
to lose their effectiveness in ezines. They just don't have the pull they
once had. You need to purchase a solo ad that runs by itself or a sponsorship
ad that runs at the top of the newsletter.
Which ezines should you place
ads in? You should ONLY place ads in ezines that you regularly pick up
and read for your niche market. If it isn't good enoughfor you to read,
then it isn't good enough for your customers to read.
To help get you started quicker,
the Book of Ezines has quite a few listings at:
http://list-city.com/ezines.htm
Another technique that is even
more effective, but doesn't guarantee you the audience is to write articles
for submission to the ezines. If you have written the informative reports
or course as directed above in step one, then you should already have
the material available for this.
Submit your article with a
small resource box at the bottom advertising your free report series.
Send it out to hundreds of ezines in your field with a top note that they
can use it without charge.
This is by far the most effective
100% free type of advertising available online. There is nothing that
even comes close to results produced by doing this.
Step Three: Send a Newsletter
Your email machine created
in step one should now be creating sales for you consistently (if you
are feeding it the leads it needs to survive).
The next step is to create
a residual income through these prospects. Don't just let all the prospects
you collected fall through the cracks.
Start sending them a regular
ezine on your niche subject. Send it out weekly, twice monthly, or monthly
at whatever schedule you can consistently handle.
Include quality information
in each issue along with a few blurbs about your products or services.
You will be able to keep in
contact with your prospects and customers long term through your newsletter...and
continually sell to them over and over again.
One prospect that may have
only been worth $29.95 to you in an initial sale could end up buying $1,000
or more in additional profits long term.
As a matter of fact, I have
some customers that are worth multiplied thousands of dollars to my business.
What if I hadn't kept in contact with them?
Once you figure out what the
lifetime value of a customer is, you will be more willing to go after
them and get them into your email funnel as soon as possible.
An average customer could cost
you $30 in ad costs to produce in an affiliate program which paid $30
commission, and you still will come out ahead. All of the prospects who
didn't buy and the customers who did would now be on your newsletter list
(except for those who unsubscribed from your series of letters).
These newsletter members will
go on to produce an income for you from now on in other affiliate programs
you are a member of or with other products you introduce.
Two of the tools that makes
this process easy to accomplish are produced by Online Automation. Other
companies do have tools available to accomplish my system, but Online
Automation currently has the best products...in my opinion.
They basically have two different
tools that you can use to follow my system. They have their Postmaster
software which runs on your computer and they have the Postmaster Online
program which is run from their server. Both types are perfect for following
my simple, "1,2,3, Profit" system.
They both have more follow-up
autoresponders than you will need (unlimited for the software and 50 for
the online system), have complete databases to store your newsletter subscribers,
and contain full contact management systems.
The biggest advantages for
the software are that it is only a one-time fee so it is lower priced
over the long term and it offers more database management features than
the online version.
The advantages of the online
version are that it is a little lower cost upfront, can autorespond immediately
(you must be online for the Postmaster software to autorespond), and is
a little easier to learn.
You can view and download a
demo of the Postmaster software at:
http://post-master.net/rs/bizpromo/
You can view and examine a
demo of theOnline program at:
http://www.postmasteronline.com/?10683
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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