Are You A Quitter?
By Terry Dean
Are You Going to be a Quitter?
This should be a required question
for all budding entrepreneurs.
Are you going to Quit if you
don't succeed at first?
If we remove all of the Internet
Hype you hear every day and reveal to you the cold hard facts about success
online, can you handle it?
I talk to hundreds of people
every week by email and I keep finding a common thread. The ones who are
the most successful entrepreneurs are the ones who failed the most times
but refused to quit.
As a matter of fact, I have
yet to meet anyone who has told me every ad they placed worked and that
every time they tried something it made money. With as many people as
I deal with, you would expect that I would have met that individual by
now. It hasn't happened yet.
Everyone has their failures.
Everyone has their ads that didn't work. Everyone had their product that
bombed. Everyone had their mistakes.
Another aspect that has held
true though is that those who refused to quit were the ones who were now
making money from their businesses.
If they started a business...and
then took a systematic approach to finding out what worked for their business,
it didn't matter how many times they failed. They would eventually find
out what worked.
Notice that I said the successful
ones were "systematic" in their approach to their business though.
Many marketers are taking a
"random" approach to their Internet businesses. They are searching
for anything that might all of sudden catapult them to Internet success.
They say to everyone around
them, "Maybe this company might just be it, or maybe this type of
ad might work, or maybe I am just in the wrong business."
If you acting like a "random"
marketer, you are definitely cruising down the road of failure.
Successful marketers don't
act randomly. They follow a plan. They test the ads. They track the ads.
They compare the ads. They know exactly how much money was made with every
penny they spend.
You cannot jump from one ad
type to another and keep looking for the "magic bullet" if you
want to create the business you dream of on the Internet.
Don't be an advertising quitter.
Select a type of Internet advertising and keep working it and tested it
until you make it successful for you. If you have a nice sized ad budget,
you might select two types of ads to try, but never do more than this
at one time.
Below I am going to give you
5 types of Internet Advertising that I know beyond a shadow of a doubt
can work for you if you apply yourself to them.
Instead of randomly jumping
here and there trying to find out how to find success, select ONE of these
techniques and start applying yourself to it until it starts working for
you.
Test different ads with it.
Test different places to advertise with it. Test different web pages to
bring your prospects to. Test different follow-up systems on your prospects.
Consider having a professional write your ad for you.
Above all though, don't quit!
Look at each of these proven
Internet marketing techniques and decide which one is right for you, your
business, and your budget. Then, start testing it...and don't ever quit
using it.
1. Classified Ads in Ezines
This is a method that has helped
many small businesses start building online. Because of the quick lead
time and the low cost of placing these types of ads, it is a great choice
for those who have a small budget.
You can start off by advertising
in a couple of targeted ezines for your market that are known to be proven
winners. Ask some people in message boards or newsgroups which ezines
they have advertised in and made money from.
Use a systematic approach though.
Create 2 or 3 good classified ads and try each of them in the ezine one
after another and see which one pulls in the most leads for you.
Use an automated follow-up
system where you can get several autoresponders and have the leads each
going to a separate autoresponder.
Track which one works the best
for you. If one of the ads shows up as extremely profitable, then keep
running it in that ezine and add 3 - 5 more ezines to your advertising
with that same ad. Test them each with separate autoresponders. Never
stop tracking your ads.
If none of the ads produces
a profitable result for you, try them in a different ezine which has been
recommended to you by others. Or try having a classified ad written for
you by a professional ad writer.
Don't consider quitting an
option.
Also, consider in all of these
advertising methods, your web site and/or follow-up system need to be
created with as much motivating ad copy as possible. Most people will
need to purchase and study some good books on ad copy to figure out how
to write a letter that can sell.
2. Networking Online
If you have absolutely NO money
at all, you may want to consider networking your way to success online.
Simply start participating in discussions online by asking questions and
posting helpful answers to other people's questions.
This can be done in discussion
groups, newsgroups, or mailing lists. To find the right groups to participate
in, create several keywords you would use to find your type of business,
and use these three search engines:
For Discussion Groups, use
http://www.forumone.com
For Newsgroups, use http://www.dejanews.com
For Mailing Lists, use http://www.liszt.com
Once you have found 5 - 10
active groups on your subject, start participating. Note: I did not say
advertise. Most of these groups have very strict policies regarding advertising.
You can discuss, but you can't
advertise.
Set up a daily system where
you visit all of your selected groups and make it a practice to post to
at least a couple of the groups each day. Become a participant that people
recognize there.
At the same time, include a
link to a page on your site where people reading your message can read
more about your products or services.
The way to best track your
results would be to set up separate sales pages on your site for each
group you participate in. For example: you may have 10 pages on your site
selling the same product...but you know which group you mentioned it in.
Then, when you check your web site stats, you can know where the people
are coming from.
The advantage of marketing
this way is that you won't be spending any money...the disadvantage is
that there really isn't any way to roll out a major marketing campaign
when you find a winner.
3. Banner Advertising
If you can get banner advertising
to work for your product or service, then you might have just found the
largest cash flow online.
Once you have a banner advertising
campaign that is making money for you, it is very easy to expand it out
with thousands of targeted sites which are available with banner advertising
space. This is the most plenteous type of advertising available so it
is the easiest one to roll out major campaigns on once you find the winning
combination.
The problem is that banner
advertising can often be the most difficult form of advertising to create
a successful campaign in. The average click-through rate on banner ads
is 1/2 a percent...which means you get one click through for every 200
impressions.
There are some very easy ways
to increase your click-through rates by using "trick" banners...which
we cover in other articles at http://www.bizpromo.com/free
To run your banner campaign,
create 3 - 5 different banners and start placing them in small numbers.
A cheap way to test at first
is to join one or more of the free banner exchanges and try out your banners
for free at first. Then, once you found a working banner, you can start
paying for impressions of it.
Have each of your banners link
to a specific page on your site which is selling ONE specific product.
Don't allow your prospects to get confused when they come to your site.
Make it a simple choice for them to make which you can track on your site.
Then, once you find a banner
which is making money for you, roll it out by buying larger numbers of
impressions or finding more sites to advertise it on.
4. Press Releases
This is probably the most powerful
traffic builder available if you have a strong Unique Web Position for
your site.
If you stand out and your site
or product is worthy of media attention, then this is an awesome method
to start creating a traffic jam at your site.
A good tool to use in promoting
your site through free press is the Gebbie all-in-one media directory
which lists all of the contact information of the media. A free sample
which will enable you to get started can be obtained by visiting this
address.
http://www.gebbieinc.com
Once you have the directory
or the sample, you can start studying (Gebbie has some info on this as
well) how to write effective press releases.
Just because your first press
release may not be published, don't let that bother you. Try again. Learn
more about what they want. Then, do it again.
You can receive more traffic
from having your web site published in a magazine, newspaper, radio, or
TV broadcast than hundreds of ads you place for yourself.
So, if you decide Free Press
will work for your unique product or service, don't quit!
5. Offline Ads
Too many times when advertising
out web sites we forget about how effective off-line advertising can be.
Placing an ad in a card deck or magazine is a great way to get very targeted
visitors to your site who are ready to spend money.
Many of the people who visit
you from other web sites are just lookers...and never really intend to
purchase anything from you. The bulk of the people who visit you from
offline advertising are much more ready to spend money if you provide
the benefits they need.
Leads produced this way are
much more expensive though...costing between 50 cents to $10.00 apiece
on average. So, you had better have that killer ad copy ready to close
them when they get to your site.
A good way to save money when
advertising is to use postcard decks and sell off ads on the postcard
you purchase. This way you can make back all of your money and essentially
get your ad to run for FREE. What better way to test than with free advertising?
When using this type of advertising,
I recommend taking them to what I call a "lead generation" page.
Basically, what you do on this type of page is present a few benefits
to them and ask them to leave their contact info such as name, email,
and mailing address for more information. Then, you can start a follow-up
system both online and by direct mail to them for maximum effectiveness.
Don't waste any of these higher
priced and usually higher qualified leads.
* Don't Quit *
No matter which advertising
method you choose, make a decision to stick to it until you have it working
for you.
The key to any successful business
is that you keep working on it until you have it working for you.
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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