7
Little or NO Money Strategies For Building Traffic To Your Web Site
By Terry Dean
Every web site has ONE thing
in common: to be successful, they must have traffic. No Traffic will equal
NO sales no matter how well done your site is or how high your closing
rate is. So, every web site out there is looking for ways of producing
more traffic at a lower cost.
Today, we are going to be examining
some of the best of those ways and show you how you can put them to use
in your site no matter what your products or services are...These are
not a complete list of traffic tools, but they can get you started in
the right direction.
1) Search Engines
I don't put as much value on
the search engines as I used to, but they are still an awesome way to
build traffic to your site without having to spend your hard earned dollars.
It has quickly erupted into
a major battle between webmasters and search engines to try to figure
out how to get that coveted Top 20 position in the rankings under searched
for keywords. If you come up on top, you get hundreds of hits from each
keyword monthly. If you come up in the 1,000 position, you get zilch.
The difficulty in achieving
the top positions is the fact that many of the search engines change their
ranking formats almost monthly to stay ahead of the pack. It becomes almost
a full time job just to figure out which techniques work on which engines.
To help you out in your battle
for supremacy, I have recorded some of the top Internet Resources for
the war:
http://www.magic-city.net/
http://searchengineforums.com/bin/Ultimate.cgi
http://www.bizpromo.com/free/fivetips.htm
2) Newsgroup, Forum, and
Mailing List Participation
The second tactic I recommend
EVERY internet marketer use is to participate in targeted forums and newsgoups
on their subject. If you are not currently participating, why not? It's
Free!
You start visiting the forum
regularly and then once you know your way around it, you should start
answering questions for people and becoming an all around helpful individual.
Give and it will be given back to you.
You will be able to build up
relationships in these forums and build up your traffic at the same time
without every having to spend a penny...
To find out more about how
to participate in forums for maximum traffic, check out this free report:
http://www.bizpromo.com/free/networking.htm
The Best Places to find the
actual forums and newsgroups are:
Forums can be found at http://www.forumone.com
Newsgroups can be searched at http://www.dejanews.com
Mailing Lists are found at http://www.liszt.com/
3) Trading Links with Other
Sites
Another ZERO cost marketing
technique is to trade links with other web sites. Now, I know from experience
this can be a daunting task at first...you trade 10 links and only get
an ounce of traffic from it...but what happens when you start having hundreds
or thousands of sites linked to you?
Where do you start? Start off
by getting out there and offering...offer to trade links with people who
are in the same forums, newsgroups, and mailing lists as you. Go to some
of the online databases that have links. Participate in banner exchanges
and link exchanges. Nothing will happen unless you take the initiative
and do something today...
For top resources in this area,
check out:
http://www.whitepalm.com/fourcorners/linkswapping.shtml
http://www.ezfree.net/free/users/main.shtml
4) Writing Articles for
Ezines and Magazines
There are thousands of ezines
and magazines out there just waiting for your articles. What is your area
of expertise...write on it OR if you don't want to do the writing, collect
the information together in some kind of organized manner and have a local
writer (Check the newspaper reporters) do your article for you.
Once you have your highly informative
article ready to go, contact publishers of ezines and magazines and submit
your piece. Think about the publicity you can get through this...it can
bring thousands of people to your site with almost no cost at all.
For information on ezines,
check out:
http://www.site-city.com/members/e-zine-master/
For the Top Media Directory
for Offline Publications:
http://www.gebbieinc.com/
5) Use CGI Traffic Plug-Ins
On Your Site
There are many CGI programs
out there which can help become traffic generators by having your visitors
return over and over again. Tools such as classified ad sites, free-for-all
link pages, message boards, chat rooms, postcard sites, and more can all
contribute to your overall traffic building plan.
Many of these programs can
be added to your website for little or no money. Take a look at this resource
for finding these types of scripts:
http://www.cgi-resources.com/Programs_and_Scripts/Perl/
For many people though, installing
a CGI program may be the nightmare on web street. For those of you who
are technically challenged, CGI Resource has a list of places where you
can have your traffic plug-ins remotely hosted for you. Check out their
remotely hosted scripts at:
http://cgi.resourceindex.com/Remotely_Hosted/
6) Running Co-op Ads with
Other Web Sites
Many webmasters are now achieving
large amounts of traffic at their web site by organizing co-op ads. For
example, you could purchase a postcard in a card deck which goes out to
100,000 people for between $1495 - $2000. Then, you would sell 10 or so
ads on it for $149 or $199 and make back the money that you paid out for
the ad. Then, your web site ad gets to ride along for FREE.
Some webmasters are employing
this technique so far that they get 10 million or more postcards mailed
out for their web sites every year for FREE. What kind of traffic would
that build to your site?
Call Money'N Profits for information
on their deck at: 212-785-9080
7) Press Releases
This is a technique that is
only now coming of age online. How many times have you heard all of the
other techniques I gave to you above only to have this one left out of
the entire web marketing picture.
Don't just think it takes knowing
the right people to get your press releases out there...it doesn't. If
you can give the media stories which are interesting and revealing, they
will be glad to publish it...Do you have a new exciting product? Do you
have an event going on at your site that's newsworthy? Come up with one
and then contact the media...
Now, with the power of email,
we can contact the media for little or no cost. Although there are services
online which will do the contacting for you, I recommend you get a hold
of the media addresses and contact them yourself for best results.
The best way to get a hold
of the media's contact information is through Gebbie All-in-One Media
Directory. Gebbie Press publishes the All-In-One Media Directory, listing:
23,000 USA TV/Radio stations, Daily/Weekly newspapers, Trade/Consumer
magazines, Black/Hispanic media, syndicates, networks and more. They offer
this in print, on disk or mailing labels. They've been doing this for
40 years and are the best around.
They will send you a sample
disk full of addresses ready to use for FREE if you simply fill out their
form at: http://www.gebbieinc.com
Next time some one asks you
to plunk down $1,000 for an ad, check back on these 7 ways to advertise
your site for little or no cost. Many of them can create awesome traffic
at your site and don't cost a penny. The ones which do have a small cost
to them can produce traffic worth far more than many of the ads out there.
To promote an internet web
site does not require a large advertising budget. In cases, I think those
who have a large budget at their disposal have a BIG disadvantage when
marketing online. They pay for ad after ad and end up losing most of their
money. Online, in many cases, the best things in life are free.
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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