The Three Words Your Web Site Can't Live Without
By Terry Dean
There are three words which
are major keys to success of any web site. Understand these three words
and you will find yourself halfway to success on the Internet. Disregard
them, and you will always be struggling to find any type of financial
success through online marketing.
1. Free
The key word that the entire
Internet is built on is the simple word "Free." It is a word
that you will need to get to know if you want to create a successful Internet
business.
The easiest way to get people
to visit your site and to keep coming back is to offer something for free
there. It can be a free report or a free service such as a free-for-all
links page or a free search engine submission program.
Although everyone out there
is trying to tell you exactly how to get traffic, the secret to getting
traffic is contained in that one word...Free.
You have to come up with something
interesting that is full of benefits for your targeted market and give
it away for free on your site. This will be your hook for fishing out
the right prospects continually 24 hours a day 7 days a week.
Here are some "hooks"
I have used very successfully to constantly get traffic to come to my
site and to keep coming back: Free Reports, Free Electronic Books, Free-For-All
Links Page, Free Classifieds, Free Discussion Group, Free Newsletter,
Free Real Audio or Real Video, Free Recommend a Friend Script, Free Postcard
Site, and Free Search Engine Submissions.
The best free thing that you
can provide though for most markets is a free report that leads into your
product. For example,create a free report on 11 Traffic Generating Tips
if you sell a Internet Traffic Generation report. Or create a report on
how to get dogs to stop chewing up your stuff if you sell dog training
courses.
If you create a free report
which is a natural lead-in for your main product, you can use one of the
automated follow-up systems and create an automated follow-up system for
your sales letters to follow-up on those who requested your free report.
So, you would put your free
report on the multi-responder as the autoresponder's first message. Then,
you would have it programmed to automatically deliver your sales letter
the next day to anyone who requests your free report. Each of your next
8 or so follow-up messages would then be programmed to complete the sales
process.
The Free Report which is on
the first autoresponder message will be the key to getting the hits on
the autoresponder. The follow-up sales messages will be the keys to getting
automated sales for your site.
2. Lead Product
A key to any successful site
is that they have one main product as a lead product. You DO NOT want
to focus on all of your products to each new visitor to your site.
Too many choices will confuse
the average prospect. Give them one main choice that you focus on continually
throughout your site and all of your materials.
I have tested both methods...offering
one product mainly and having a web site which resembles a catalog approach.
The one product approach actually outsold the catalog approach by around
2 to 1.
Too many products only caused
confusion for my visitors, and confused prospects that can't decide what
they want usually don't buy anything. Although a few major companies have
been able to get away with the catalog approach, it is just too difficult
for the average small business.
Use your other products as
backends for multiple streams of income.
3. Backend
The principle of the backend
sale is so neglected by most businesses that many people don't even realize
how powerful understanding it can be.
If you develop a good backend
product which many of your first time customers go on to purchase, you
almost have an unlimited money machine for your business.
For example:
Let's say you are in an information
business selling a low cost audio tape set and a larger video package.
The first product you have sales for $50.00 (and costs $25.00 for dropshipping
from the owner) while your second package sales for $300.00 (and costs
$150.00 dropshipping from the owner).
If the first product you sell
to customers salls for $50.00 and costs you $25.00 to fulfill, you have
$25.00 potential earnings from it where you have to pay advertising expenses
from. If it costs you on average $20.00 advertising expense for each new
customer, you would only be earning a $5.00 profit on every new customer.
What would happen though if
you included a sales letter for your $300.00 course in every $50.00 package
people bought?
If 1 out of every 5 customers
you brought in on the first product would also buy your second product
for $300.00, you would be earning an extra $150.00 off of every 5 customers.
Your front end profits would have been $25.00 for these 5 customers and
your backend profits would have been $150.00 without spending more than
a couple of cents extra for the sales letter included in the packages.
The money is in the backend
sale. Don't forget about it.
Successful Internet Marketing
can be accomplished by just understanding these three words: Free, Lead,
and Backend. It may sound a little too simple, but these words are the
three major keys to creating a profitable Internet business.
The more you understand about
each of them, the closer you will come to the dream business you are continually
creating online...
Terry Dean, a 27 Year Old Indiana
Farm Boy, Reveals His Secret Formula for Generating New Automatic Streams
of Internet Income For Any Business In 72 Hours Or Less...Free Report:
mailto:formula@bizpromo.com
http://www.bizpromo.com
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